2015
Packaging design
Label Swap
University project
Label design for a university project based on semiotics. The task was to swap packaging signifiers from two unrelated brands of choice–– Nutella (hazelnut spread) and Victoria Bitter (beer). The outcome was intended to express the role design plays in the way a product is perceived by the consumer.
Exhibited at the Auckland Art Gallery, 2015.
University project
Label design for a university project based on semiotics. The task was to swap packaging signifiers from two unrelated brands of choice–– Nutella (hazelnut spread) and Victoria Bitter (beer). The outcome was intended to express the role design plays in the way a product is perceived by the consumer.
Exhibited at the Auckland Art Gallery, 2015.